Where they started
- The practice ran under her earlier name, Zizza Nutrition, from a personal email address.
- She didn't yet own the domain for the brand she wanted to build.
- Her programs for children, teens, moms and executives had no home that explained them.
What we built
- Apr 2025Brand and domain
Walked her through securing rootcausewellnessny.com and set up her professional email.
- Apr to May 2025Copy, written together
A shared document for every page, from her approach to each program, written in her voice.
- May to Jun 2025Design and review
Preview delivered May 19; Traci left comments right on the pages, from the tagline to photos with her kids.
- Jun 15, 2025Launch
Live with program pages, discovery-call booking and a client video testimonial, then refined through the summer.
What changed
- A real practice brand with its own domain, email and booking.
- Program pages added beyond the original scope as her offering grew, including a new thermography page in 2026.
- Organic search is building month over month on a site that is barely a year old.
What's next
Turn organic visitors into discovery calls with local search and content for each program.
Sources: project emails Apr to Aug 2025, Google Search Console (Jul 2025 to Sep 2026), Google Business Profile. Video recorded during the build.
