Healthcare marketing that measures what works without exposing patients.
Ad platforms are built to collect data. Healthcare can't hand it over. We set up your site, forms, tracking and follow-up so you can grow and measure results while protected health information stays where it belongs.
Pixels on patient pages
Standard tracking on condition pages, forms and portals can send sensitive details to ad platforms.
Forms that collect too much
Intake-style questions on a marketing form put clinical details into systems that were never meant to hold them.
No measurement at all
Some practices strip out tracking entirely and lose any idea of what brings patients in.
- ✓Keep ad pixels and analytics off pages and forms that could reveal a condition or appointment
- ✓Use contact-only marketing forms; clinical intake stays in your EHR
- ✓Measure with privacy-safe conversion events and server-side options where appropriate
- ✓Use tools that support a Business Associate Agreement where one is required
- ✓Document what's tracked, where, and who can see it
- ✕Send diagnosis, treatment or appointment details to ad platforms
- ✕Use patient names, photos or stories without written authorization
- ✕Reply to reviews in ways that confirm someone is a patient
- ✕Promise outcomes or make claims your clinicians haven't approved
Compliance is shared. We build and run the marketing side to these standards and work with your compliance lead or counsel on your organization's policies. This page is not legal advice.
One team. Every piece connected.
Strategy, creative and execution from one accountable team, reporting into one login.
Sites and landing pages with tracking scoped to marketing pages and consent built in.
Contact-only forms and follow-up that never asks for clinical details.
Call tracking by source and office, without recording clinical conversations into marketing tools.
Paid search measured on privacy-safe conversion events instead of page-level patient data.
Website Depth Audit
We crawl your site for pixels and tags on sensitive pages, review every form and map where your lead data travels, then hand you a fix list.
Starts with the same free scan, then our team goes page by page and walks you through it.
- ✓Full crawl: titles, headings, schema, broken links
- ✓Speed and mobile experience
- ✓Authority next to the competitors you want to pass
- ✓Service and location pages Google can rank
- ✓Conversion path: forms, calls, booking
A medical practice Google now quotes by name.
A multi-office spine practice with a 4.9-star reputation and a website that wasn't pulling its weight. We built out a clinical content library and local search program, and tracked every call and form back to its source without touching patient data.
Marketing numbers only. Never patient records.
Our work reports into one mobile-friendly login: your numbers, your website, your campaigns and your portals, in one place.
Calls and form fills by source and office, contact details only.
Rankings, clicks and AI citations for your content.
Which tags run on which pages, reviewed on a schedule.
Rating trends and response tracking, with privacy-safe reply guidelines.
Owners we work with, on camera.
A nonprofit's Google Ad Grant, back to work.
From "it never says anything but zero" to a booked calendar.
What partners ask us first.
Are you HIPAA certified?+
There's no official HIPAA certification for agencies. What matters is how data is handled. We follow the practices above and sign a BAA where our work requires one.
Can we still run Google and Meta ads?+
Yes, with care: campaigns are measured on privacy-safe events, and tracking stays off sensitive pages.
Do you store patient information?+
Our marketing systems are set up for contact details only. Clinical information belongs in your EHR, not in marketing tools.
Let's grow every location.
A 30-minute strategy call with a senior strategist, built around your brand and your markets.