- Every market had its own spend, its own reports and its own way of booking. Corporate could not see which locations needed help.
- Location pages were thin, so most visitors landed on the homepage and had to hunt for their nearest van.
- The website was slow enough to cost bookings on mobile.
- 2023System SEO
Managed SEO across the multi-location site, with location pages rebuilt one market at a time (Little Elm in Oct 2025, McKinney in Dec 2025).
- Dec 2025Speed fix
Moved the site to a faster environment over a weekend, with the owner's sign-off. Load times dropped immediately.
- Jul 2026Smart booking router
Visitors enter a ZIP code and land in the right franchisee's booking flow. Cincinnati converts about a third of matches into bookings.
- Sep 2026Franchisor command center
One monthly system report: every market ranked, the corporate store, and a page per location, with franchisor and location logins.
- The McKinney page went from 30 to 381 monthly clicks after its rebuild; Little Elm from 31 to 195.
- Non-brand search clicks roughly doubled (499 → 1,044, May to Jul year over year) and "near me" clicks went 245 → 575.
- In July 2026, 72% of visitors who started a booking came from organic search.
- Several markets now sit at or near #1 in the map pack for "mobile dog groomers".
Extend the launch program that took Cincinnati to #1 into more franchise territories.
Sources: Google Search Console, Google Analytics 4 and Google Business Profile data, Jul 2025 to Aug 2026. Site-wide impressions fell in the same period after Google core updates while clicks rose 14%.
