Where they started
- A new territory with almost no footprint: 215 profile impressions, 26 website clicks and 9 calls in the 90 days before the program, and zero reviews.
- Mid-pack on the map. An average grid rank of 3.45 for the core search, visible on about half the grid.
- Local Services Ads had launched but call volume was sliding from 2 to 4 a day down to 1 or 2.
What we built
- Jun 2026Local Services Ads, retuned
Rebuilt the territory and budget settings with the owners, walked them through it on video, then scaled spend as lead quality held.
- Jul 2026Location launch program
Google profile build-out and weekly posting, local blog content written for Cincinnati pet owners, and a review request after every visit.
- Jul 2026Weekly map scans
A 169-point grid scan across the territory every week, so the owners can see exactly where they win and where they don't yet.
- Sep 2026Owner and franchisor reporting
One monthly report for the location, rolled up into the franchisor's system view.
What changed
- #1 at 160 of 169 grid points for "mobile dog groomers" by Sep 21, 2026, and 100% share of local visibility.
- Organic estimate requests in the CRM grew month over month: 5 in June, 22 in July, 65 in August.
- Local Services Ads scaled to 153 leads in September at about $17 each, as the owners raised the budget.
- Harder, broader terms like "dog groomers" moved from 16.4 to roughly 8 on average. Still climbing.
What's next
Push the broader "dog groomers" terms into the top three and roll the same launch playbook to the next territories.
Sources: Google Business Profile insights, map grid scans, Google Ads and CRM data, Apr to Sep 2026.
