- A 2022 redesign by a previous vendor cut organic traffic by 82%, from about 180 visits a month to 32.
- Page-one Google rankings fell from 147 keywords to 18.
- Leads arrived by phone, web form and email with no reliable record of where each one came from.
- 2023Site rebuild
Replaced the site with a faster build and restored the service and location pages Google had dropped.
- 2024Search recovery
Ongoing SEO on those pages. Traffic passed its pre-2022 level in October 2024 and kept climbing.
- 2024 to 2026One CRM, every lead tagged
Calls, forms and estimates flow into Magnet Suite with the source attached, so sold jobs report back to the channel that produced them.
- Oct 2026Homepage refresh, at no cost
A cleaner homepage built around one free on-site estimate form, with real install photography. Site refreshes are included for ongoing clients.
- Oct 2026Estimate form and routing
A native estimate form that takes photos, then routes each request to the right person with the job details attached.
- Every dollar M&M has invested with us has come back about nine times over in sold jobs from Google and the website alone, before counting phone calls.
- Calls on the tracked line are up 37% in 2026 over the same months of 2025.
- Organic traffic grew from 32 visits a month to a peak of about 956.
- Mike Jr. can see which marketing produces sold work, not just leads.
Close-loop reporting on the new estimate form through the 2027 season.
Traffic from Ahrefs estimates and Google Search Console (12 months to Oct 2026). Return = sold-job value recorded in the M&M CRM for Google and website leads since August 2022, divided by total fees paid to Max Pull over the same period. Social ads run by M&M's own team are not counted.
