A 30-year family brand, rebuilt with its families in the room.

• The previous site was down to a single "coming soon" page for most of the summer, the busiest season for camp decisions.
• Inner pages felt flat to the team. The cause turned out to be empty image slots and text-first layouts, not the design.

1. Summer 2026
   Heritage design system

   Navy and cream, serif type and real camp photography, built around the brand they already had.

2. Aug to Oct
   Review at scale

   Their team commented directly on the pages. Every comment was tracked and closed, with a version history they could check.

3. Sep 2026
   Process, FAQ and testimonials rebuilt

   Interactive mockups first, then the build, with a parent testimonial carousel and director profiles.

4. Oct 2026
   Blog they run themselves

   A simple editor with drafts, preview and scheduling, and a screenshot guide.

• Launched October 6, 2026, with a family match form and newsletter signup wired in.
• The team publishes its own posts without a developer.

“LOVE the layout of the homepage. Please try to stay with this theme throughout.”

Launched Oct 6, 2026. Traffic and lead results will be added after the first enrollment season.