Where they started
- Weekly reports from the previous marketer showed zero conversions, every week.
- Inquiries arrived through a form, chat, Facebook and the phone, and none of it landed in one place.
- No way to book a consultation without back-and-forth email.
What we built
- Oct 2024Kickoff and CRM
Every lead source wired into one CRM, tagged by where it came from, with business texting registered properly.
- 2025SEO and Google profile
Ongoing SEO and site care for both markets, plus Google profile and map optimization.
- Aug 2025Online consultation booking
A virtual consultation calendar with video links, built into the site, so prospects book themselves.
- 2025Instant follow-up
Every web lead gets a text and email with next steps in about 70 seconds.
What changed
- Pipeline inquiries went from under 9 a month to over 21 a month.
- 172 consultations booked on the calendar, peaking at 23 to 24 in a month.
- Organic clicks kept climbing after the build, from 123 to 175 a month.
What's next
Turn more of those consultations into booked projects with stage-by-stage follow-up.
Sources: CRM opportunities and calendar data, Google Search Console, Google Business Profile, pulled Oct 2026. Booking counts include a handful of internal test bookings.
