Author: Maya Chen

Maya spent a decade in B2B marketing, most of it leading content teams focused on mid-market demand generation, before she went out on her own as a fractional CMO. Now she works with Series A B2B SaaS companies that need a real content engine, not a blog calendar. Her engagements usually run six to nine months, and she walks away once the team can run it without her. She writes for marketers and founders who are tired of "best practices" articles and want to know what actually moves a pipeline number. Fractional CMO, B2B SaaS content · Boston, MA

Landing Page vs Website for Your Next Paid Campaign

Person viewing a sponsored search ad on a phone beside a laptop showing a same-day repair landing page

The landing page vs website question really starts with one thing: what is your ad asking people to do? If the campaign sells one service to one audience, a focused destination usually makes that easier. If people need to compare services, locations or options first, a broader part of your website may serve them better. […]

Google Business Profile Optimization: What Actually Moves Your Local Rankings

Pull up your Google Business Profile right now. When did you last update it? If the answer is ‘when I first set it up,’ you’re in the majority. And the majority is stuck on page two of the map pack while a competitor with 40% less foot traffic is getting the calls. GBP optimization isn’t […]

How to Choose a Digital Marketing Agency Without Getting Burned

A restaurant owner reached out last fall. She’d been paying a marketing agency $2,400 a month for 11 months. Total leads from digital: she couldn’t tell me. The agency’s monthly report showed ‘impressions up 40%’ and ‘social engagement growing.’ Her phone wasn’t ringing any more than before she hired them. That’s $26,400 for impressions. Choosing […]